Design Thinking as a concept can be used for practically any problem solving situation. Traditionally, it has been used extensively in ERP based projects for user experience space. The question that we are always asked is if there is an applicability of “Design Thinking” principle and practices in places where a client has decided to implement a cloud solution specifically in the HR space. Our view is that yes, certainly “Design Thinking” has a role to play in the HR cloud world where the convergence of People and “human centered” experiences happens.
SuccessFactors have plenty of world class innovations in the Talent Management space and HR becomes a serious facilitator to this process by understanding “Design Thinking” concepts HR can understand, innovate and implement the core of Talent Management which is competencies, goals, leadership, incentives, succession, performance and team building. HR thus plays a very important role in providing the environment that lets people work in a Design Thinking mode.
Much before you plan to implement SuccessFactors Talent Management suite you should try to use “Design Thinking” to address the following:
• How to retain talent?
• How to use social tools for people learning?
• How to use effective onboarding to make newer employees more productive quickly after hiring?
• How to create employee bonding and brand creation through social learning and communication channel?
• How to make performance appraisal a feedback mechanism rather than a punitive process?
Design Thinking to help “work place experience” not “user experience”
For a long time building the “User experience” for the employees was one of the main drivers for the HR organizations but with the advent of cloud based solution like SuccessFactors which has invested a lot of research and effort to make the user experience for the employees as close to the consumer grade as possible. HR designs the “Work place experience” where most of the employees spend a better part of the day, hence is extremely important for all of them. Designing a conducive and inviting workplace experience that are sustainably responding to some of people’s most important needs (motivation, inspiration, challenge, learning, performance etc…) is a challenging task and can use some structured “Design Thinking” methods.