Retail competes with every other hourly employer. The employment brand — the answer to "why work here?" — determines whether you get applicants at all.
Employment brand strategy tested in actual hiring markets; career-site experience with retail-specific value propositions; sourcing-channel optimisation; candidate experience design tuned to hourly applicants; and referral programs aligned to retention.
An employment brand that attracts applicants in markets where every retailer is competing for the same workers.