Employer brand is what candidates say about you when you are not in the room. Strong brands attract the candidates you actually want. Weak brands force you to compete on compensation alone.
Employee value proposition (EVP) research with current employees, recent leavers, and rejected candidates; brand positioning aligned to talent strategy; career-site refresh; Glassdoor and LinkedIn presence strategy; content programme tied to the EVP; and brand-health metrics for ongoing measurement.
An employer brand that attracts the candidates you want — before recruiters have to chase them.